Platform Strategy
Benoy refrigeration equipment operating through e-commerce network platform, pioneering the creation of a market segment, in order to establish a good brand image, enhance product awareness and visibility to attract customers to develop new markets;
Quality Strategy
Starting point and strict specifications for quality control requirements, so that ultimately Beno product quality, high performance, to meet the different regions, different levels of consumer demand;
Cultural Strategy
Internal scientific management, science operations, people-oriented, business maximize meet the staff, so that employees satisfied with the company's services first, and then through the staff to customer satisfaction, expand market share achieved achieve profitable purpose is to reward loyal brand consumers ;
Market Strategy
Market demand-oriented market positioning and service orientation, exert influence on the market the brand to consumers in order to give consumers confidence in the material and spiritual enjoyment.